Creating a Sales Promotion program should be through some considerations which have to be done carefully and performed by professional marketers from the beginning like the launch evolution bonus program made by Matt Clark and his team so that all the things that have been planned to run smoothly and effectively. Thus, here are the steps to make sales promotion programs, namely:
– Determining the distribution facilities for sale or the distributional transport
There are many means of distribution that can be used to provide incentives for sales promotion programs. Can be through coupons distributed through the packaging, can also be included in the packaging incentives, such as buying laundry soap in it no glasses, or consumers must come directly to the store in order to enjoy the incentives, even there are incentives that should be sent by post. Each of the ways and means used will usually affect the extent of distribution of promotion.
– Determine the right time of the promotion
Determine the right time to do promotion is also important for it is associated with the ongoing momentum in the community. Left-right time for promos usually also depends on the product, such as giving discounts on the day of religious celebrations like Christmas for the sale of clothing and food. In determining the appropriate time, usually, marketers have made promotional calendar created as a reference in the promotion held each year.
– Determine the total budget of the promotional sale
Determining the size of the budget for the campaign was conducted to determine with certainty the various costs to be incurred in the sales promotion program. Determine the amount of these costs can be determined based on a variety of things such as the amount of incentive, duration, promotion, distribution range and other unforeseen factors. With the proper budget planning, promotional activity is expected to be effective and comparable to all costs incurred.